Journalism

For newsrooms, beat reporters, and independent newsletter operators.

Headline testing, press releases, social repurposing, and subscriber funnels — without losing editorial voice.

Journalism workflows

Built for staff newsrooms, indie publishers, and Substack-style newsletters.

Media

Media Companies

Editorial calendar coverage, beat scheduling, and newsroom velocity.

Social

Post Repurposing

One article → Threads, X, LinkedIn, Bluesky, IG carousel posts.

Long-form

Long-form Articles

Investigative-style structure with H1/H2/H3 and citation-ready format.

Newsroom reality

Newsletters and indie media run on three people and caffeine.

You don’t have an SEO team. You don’t have a social media manager. You have a deadline.

The pain · today

Why your distribution is a black hole

  • Stories ship, but social repurposing happens hours / days later (if at all)
  • Newsletter open rates drop when send times are inconsistent
  • Source-attribution rules differ per platform and trip you up on X / LinkedIn
  • Archives aren’t searchable — repeat coverage of the same beat
Sound familiar? You’re not alone — this is the default for your industry.
The cost · in dollars + hours

What it actually costs you

  • Subscriber churn from inconsistent send cadence (~6–8%/month for indie newsletters)
  • Lost growth: top journalism newsletters double subs in 12 months with consistent ops
  • Burnout — small teams cycle out at 18–24 months
These numbers compound — every month you wait, the gap widens.
The HookPilot fix

What HookPilot ships into your newsroom

  • Marcus surfaces same-week local-beat angles your competitors are missing
  • Nova rewrites each story for X / LinkedIn / TikTok / Reels distribution
  • Finn schedules sends + social on the same calendar
Built for the 3-person newsroom — scales to the 30-person one.
Start free — solve this today See pricing
The tadah moment

From rough idea to platform-ready hook.

Your brief

"Quick thought from a walk: most founders are over-engineering their morning routines. The ones who ship are the ones who keep it simple."

Nova drafts · TikTok hook

"I tracked 312 founders for 90 days. The ones who 10×'d their output all share one habit. It's not what you think — and it takes 90 seconds."

↓ Hook score 92 · Brand match 95 · Ready for approval
Before vs after

Your week, rewritten.

Before HookPilot

3-4 hours/day on content

  • Brainstorming hooks alone in Notion
  • Editing video clips for hours
  • Manually posting on every platform
  • Guessing what'll perform
  • Burnout by Thursday
→
With HookPilot

45 minutes/day, approved & shipped

  • Marcus + Lex surface daily winners
  • Nova drafts in your voice in seconds
  • Finn schedules across every platform
  • Priya scores every draft before publish
  • Weekends back. Output 2-3× higher.
How it runs

Drop a brief at 9 AM. Approve at 11.

1 ~30 sec

Drop a brief

A trend, a thought, a URL, or a calendar date.

2 ~3 min

Specialists run

Marcus + Lex research. Nova writes. Kai optimizes.

3 ~10 sec

Priya scores

7-dimension grading + specific improvements.

4 1 click

Finn ships

Scheduled across every platform you publish to.

Recommended agents

Start with these three.

NV

Content Repurposing

Nova · 4 credits/run

One brief → 6 platform-tuned drafts in your voice. Daily volume without daily writing.

LX

Competitor Hook Intelligence

Lex · 8 credits/run

Watches your competitors weekly. Surfaces winners. Auto-handoff to Nova for remixing.

MA

Trending Topic Agent

Marcus · 3 credits/run

Niche-aware trend scan, refreshed weekly. Lifecycle-aware so you catch waves on the rise.

Run the math

What HookPilot gives back.

3 hrs
$75
Reclaimed value / year $32,850 Assumes HookPilot cuts content time ~60%
Common questions

Quick answers before you start.

Will it sound like me, or like generic AI?
Nova trains on your existing posts and writes in your voice fingerprint. Run VoiceTrain once during onboarding and every output matches your tone.
Do I lose control of what gets published?
No. Everything routes through your Approval Queue first. Auto-publish is opt-in and per-channel — you decide when each platform goes hands-off.
What platforms does it publish to today?
Live: TikTok, YouTube, X, Facebook, Google. Beta: Pinterest, Reddit. Coming soon: Instagram, LinkedIn, Threads, Snapchat, Twitch. See the integrations page for full status.
What if I cancel?
You keep every draft and analytics report you've generated. Cancel any time from the dashboard. We don't charge for unused credits.
Free trial · No credit card Start free →

Editorial velocity, without sacrificing voice.

Start freeSee pricing