Brand Usage Policy

How partners, press, customers and affiliates may use the HookPilot brand.

Version 1.0.0Effective May 30, 2026Last reviewed May 30, 2026
Plain-English summary. Customers can say they use HookPilot. Press can use our logo to write about us. Partners and affiliates need to follow the rules below. Don't modify the logo, don't lock it up with another product mark, and don't imply HookPilot endorsement you don't actually have.

1. Who This Is For

This Brand Usage Policy applies to every external use of the HookPilot Caption Studio LLC name, logo or visual identity. It governs press, partners, integrators, affiliates, conference organisers, customer marketing pages, "powered by" badges and similar uses.

2. Allowed Uses Without Prior Approval

  • Nominative fair use ("we use HookPilot to run captions" / "HookPilot integration") in body copy.
  • Press articles that name and describe HookPilot.
  • Customer case studies you publish that we have approved in writing.
  • "Built on HookPilot" badges using the assets in the brand kit, unmodified.

3. Logo Files

Use only the logo files in the official brand kit (request at trademark@hookpilot.co). Do not re-trace, re-color, animate, mirror or distort the logo. Do not place the logo inside another company's wordmark.

4. Wordmark Rules

Write "HookPilot" as one word with a capital H and a capital P. Do not all-caps it in body copy. Do not punctuate it ("Hook-Pilot", "Hook Pilot", "Hook|Pilot" are wrong). On first reference in formal contexts, you may write "HookPilot, a product of HookPilot Caption Studio LLC".

5. Color and Clear Space

Use the HookPilot brand colors in the kit. Maintain clear space around the logo at least equal to the height of the "H" wordmark glyph on all sides. Minimum logo size: 24 px height on screen, 12 mm in print.

6. Don'ts

  • Don't imply HookPilot endorses, certifies, recommends or partners with you unless we have signed a written agreement saying so.
  • Don't register domain names, social handles, or app names that contain "HookPilot" or confusingly similar variants. See Trademark §6.
  • Don't use the HookPilot brand on products or content that violates the Acceptable Use Policy (adult content, deceptive content, harassment, etc.).
  • Don't use HookPilot marks in keyword-stuffed ad copy, in misleading SEO meta tags, or in cybersquatting registrations.

7. Press

Journalists may use the HookPilot logo and product screenshots to write about HookPilot. For high-resolution assets, executive headshots and company facts, email press@hookpilot.co.

8. Customer Marketing

Customers can say they use HookPilot in their marketing without prior approval. For a co-marketing case study or a quoted endorsement, please coordinate with support@hookpilot.co so the right people review and sign off.

9. Affiliates and Agency Partners

HookPilot Agency-tier partners and affiliate program members receive a partner asset bundle and may use the "Certified HookPilot Partner" or "HookPilot Agency" badges only while their agreement is active and in good standing. Misuse may result in immediate revocation of partner status.

10. Contact

Brand requests, takedown reports, and logo asset access: trademark@hookpilot.co.